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Diploma in Mass Communication

Specialised training in mass communication is increasingly recognised by every sector of industry, whether government or private. Strategic communication skills are needed for public relations, publicity and sales.

OVERVIEW
The Diploma in Mass Communication is designed for those with an interest in the communication and media industries - including journalism, film and television, multimedia design, advertising, photography, public relations and marketing. Prospective students must have a sincere desire to pursue a media career and a willingness to be involved in all parts of the programme.

RECOGNITION
The Diploma in Mass Communication (A5615) is approved by the Ministry of Higher Education and accredited by the Malaysian Qualifications Agency (MQA).

OBJECTIVES

  • To produce a workforce that is equipped to meet the growing demands of the local and international mass media industries
  • To enrich the writing, professional communication skills and creative abilities of the students
  • To develop transferable skill that provide clear advantage in today’s job market
  • To engage in the practical aspects of journalism, film, PR, and new media publishing that enhance students’ abilities to become effective communicators, team players and valued employees

COURSE STRUCTURE

  • Introduction to Mass Communication
  • English for Academic Studies 1
  • Introduction to Business
  • English for Academic Studies 2
  • Business Communication
  • Journalism 1
  • Public Relations 1
  • Marketing Principles
  • Public Speaking
  • Media and Society
  • Writing for Mass Media
  • Consumer Behaviour
  • Principles of Advertising
  • Public Relations 2
  • Journalism 2
  • Introduction to Web Design and Publishing
  • Broadcast Management
  • Introduction to Psychology
  • Film and Television
  • Media Law
  • Introduction to Desktop Publishing
  • Advertisement Management
  • Multimedia Development
  • Film Appreciation
  • Communication Research
  • Introduction to Photography
  • Industrial Training

MQA Compulsory Subjects

  • Bahasa Kebangsaan A / B
  • Pendidikan Islam / Moral Studies
  • Pengajian Malaysia
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    CAREER OPPORTUNITIES
    Our graduates have a wide latitude of career choices in both private and public organisations. They are well suited for jobs in advertising, public relations, marketing communications, journalism, freelance writing, radio and television production.